One sports ball – in the hands of the community – is a catalyst for connection. We rally nonprofits, brands, and artists during global sports moments to fuel lasting local impact through play.
2026 SOCCER BALL
Joy in Motion
Joy in Motion celebrates unity, inclusion, and community connection while inviting all to join in. We partnered with Variety – The Children’s Charity to launch the Joy in Motion ball during 2026 global soccer festivities in Los Angeles, Kansas City, Dallas, Houston, Atlanta, and Vancouver.
70% of kids quit playing sports by the age of 13.
The opportunities lost are devastating. When we keep kids playing, they gain:
- Teamwork and leadership skills
- Greater commitment to education and career success
- Improved physical and mental health
- Greater connection to community
- Improved sense of purpose and belonging
Cost Shouldn't Be a Barrier – But it is.
The average U.S. sports family spent $1,016 on their child’s primary sport in 2024, a 46% increase since 2019.2 The income-based participation gap had widened to 20.2 percentage points – meaning children from the wealthiest families are nearly twice as likely to play organized sports as those from the poorest families.3
Without travel teams and private coaching, kids from lower-income and urban communities rely most on free play – unstructured games in parks, driveways, and open lots.4 It’s where access actually lives. One Ball for All meets kids there: no registration fee, no roster, no $1,016 price tag. Just a ball enabling games in the spaces where kids are ready to play.
Communities that play, thrive.
Only 39% of Americans say they feel truly connected to others.5 Nearly 2 in 3 report feeling lonely.6 And 75% say they want more community events and public spaces designed for connection where they live.7
Play is one of the simplest ways to build it. A ball on the ground in a park doesn’t require a membership, a reservation, or an invitation. One Ball for All exists to put that catalyst directly into the spaces where communities are missing them most.
- “70% of kids quit….” National Alliance for Youth Sports (NAYS), 2016.
- “…spent $1,016 on their child’s primary sport….” Aspen Institute Project Play, Utah State, and Louisiana Tech survey, 2024.
- “The income-based participation gap…” Aspen Institute Project Play 2025 Report and SFIA 2024 Topline Report
- “…lower-income and urban communities rely most on free play….” Aspen Institute Project Play State of Play 2025 Participation Trends
- “39% feel connected….” U.S. Surgeon General’s Advisory on Social Connection, 2023
- “Nearly 2 in 3 feel lonely.” Cigna Loneliness Index, U.S. Surgeon General’s Advisory on Social Connection, 2023
- “75% want more community….” Harvard Graduate School of Education / Making Caring Common research, 2024
